Grey area studio
Direct to consumer product
+ Branding
+ Photography
+ Videography
+ Content creation
Creating a high-quality video on the food production line is challenging. Being a food-related site, we had to comply with FDA standards and maintain distance between workers, all while attempting to capture clean and uninterrupted shots.
+ The pre-planning and area scouting was essential for Mamma Mia.
+ Each shot was drawn out, gear was set up, and props were brought to help achieve the look and feel our client was looking for.
+ We want to craft the story of Mamma Mia from creation to delivery.
+ As a new small business, we wanted to give the brand some modern flare for the social media generation.
Throughout this work we amassed a large audience and our story penetrated the media which we capitialized on. The work was featured on CNBC, SSEAMS and many more
Conversion
Ad of the year
Views on Youtube
We captured the main ingredients used to make one of the pasta sauces named 'The Drunken Italian.' Mamma Mia was delighted with the final product, and we were delighted to help a small business tell the story of its craft.
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